The number of individuals able to access the data will depend on the size of the base population.  Small bases (3,000 population) will have 1-2 while larger bases (50,000 population) will have proportionally more.

At this time payment for the information will be made upfront.

Leads are procured compiling numerous publicly available datasets into a proprietary database.  Machine learning and Artificial Intelligence (AI) models are used to help identify active duty homeowners.

Leads can be provided on a monthly, quarterly, or annual schedule depending on your needs and budget.

Service members receive orders to move regularly throughout their career.  Generally, they receive PCS (Permanent Change of Station) orders 3 years after moving to an area.  However, they may decide to rent out their property or separate from the military and remain in their home.

The leads provided to you target only homeowners.  However, these homeowners selling their property are likely to move to another base where a referral fee could be generated with an agent at their next duty station.

Historically random phone calling (circle prospecting) has about a 1-2% conversion rate.  By targeting a high concentration of homeowners that will be moving the conversion rate should increase substantially depending upon the marketing strategy.

The database has a high level of accuracy predicting military homeowners about to move.  For example, at Columbus AFB the leads are 90% accurate.

A long-term CRM strategy should be used with this data.  A few ideas are…

• Door Knocking
• Direct Mail
• Cold Calling
• Organize local events and invite military families